Most brands get this wrong..

Unlike most branding coaches who say you should build your brand voice around an ideal customer avatar,

I believe the real work starts from your passion, lived experience and your WHY.

Relying solely on an avatar often leads to a superficial, hollow message that fails to resonate or worse makes your branding look like everyone else’s.

My approach to branding is a journey through self-discovery that begins with your own personal story instead, —your identity, transformations, and struggles and wins. When you craft your brand identity intuitively, from the depths of your authentic self, you create a message that not only resonates on a deeper emotional level but also forms a genuine connection with your audience.

This isn’t about building a brand that only looks good.
It’s about building one that feels like you — so you can stop second-guessing yourself, speak with clarity and confidence, and create a business that honors who you are, where you’ve come from, and what you’re here to do.

I Get You

You’re multi-passionate. Deep-thinking. Creative.

Maybe you’re an overwhelmed founder just trying to hold everything down but also incredibly motivated and you have a vision of your future that you can’t quite pull into focus. I get it, I’ve been there.

I can help you clarify that vision and define the incremental steps to get there.

Maybe you just need a CREATIVE SOUNDING BOARD;  you want a neutral partner to bounce your zillion ideas off of without having to listen to the critical objections from your spouse, or family members who are just trying to keep you safe, or the eye roll from you bestie who’s just heard it a few too many times and who you think is secretly judging you for always having these “crazy ideas”. *They aren’t really, they also just want to keep you safe.

• Or maybe you’re a solopreneur that doesn’t have a partner to brainstorm with.

  I can be your ghost business partner, (stand-in, coauthor, body double, pinch hitter, mirror..you get the idea).

• I can help by being supportive in tapping into your intuition, let’s build your brand narrative by doing deep dives with self-reflection exercises and much more.

• Or do you need a brand moodboard & identity book with color palette based on your brand archetype and mission!

You’ve got a story that matters — but it’s been hard to articulate.
You’ve tried to fit into formulas that weren’t made for you.
You’ve downloaded the Canva templates, followed the “brand rules,” and ended up sounding and looking like everyone else.

You feel like you’re almost there… but not quite.
You know your voice is powerful — you just need help pulling it into focus.

Most business and branding advice was built without you in mind.

It wasn’t made for people with layered identities and multiple passions.
It wasn’t built for daughters of immigrants, third culture kids or introverted rebels.
It wasn’t designed for creatives who need space to explore, reflect, and grow.

You don’t need to be more polished or niche or loud.
You need to start from the inside — and build outward with a clearly defined plan.